As Agile product people we are in a unique position to influence a sustainable value chain for the development of our products. What we do matters, how we build things and what we build, matters. Or what we don’t build. In this talk we will dive into some principles of circular economy and the (radical) economic theory of Degrowth and how to apply these principles and ideas in our daily work as product people. Principles like refuse (to build something new), reuse and recycle in our whole product value chain will be discussed. You will walk away with concrete suggestions to start working at work the very next day.