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Persuasion: It Takes More Than Information
Change happens one person at a time. As a leader, you are responsible for helping to persuade people to accept the change. Many of us have been taught persuasion techniques that focus on giving information … and then more information. How is this working for you? Might there be a better way? This session will give you the opportunity to prepare other methods of persuasion for the changes you want to make.
Target Audience: Anyone who sees problems in their organization and would like to help make change happen
Prerequisites: A desire to learn (and have some fun while you do)
Level: Basic
Extended Abstract:
Change happens one person at a time. As a leader, you are responsible for helping to persuade people to accept the change. Many of us have been taught persuasion techniques that focus on giving information … and then more and more information. How is this working for you? Might there be a better way? This session will give you the opportunity to prepare other methods of persuasion for the changes you want to make. These will include an "elevator pitch" with a wake-up call, an "imagine that" exercise, and some stories to build an emotional connection with the people you are trying to persuade.
Mary Lynn Manns, PhD, is the co-author of two books with Linda Rising, "Fearless Change: Patterns for Introducing New Ideas" and "More Fearless Change: Strategies for Making Your Ideas Happen". She has led numerous presentations and workshops on the topic of change throughout the world at conferences and in organizations that include Microsoft, amazon.com, Apple, Procter & Gamble, and Avon.