What Separates Successful, Real Digital Projects from ‘Digital Theatre’?

According to IDC “by 2021, at least 50% of global GDP will be digitized”. In times of hyped buzzwords, it seems everyone is working on ‘digital’ initiatives. But what is ‘Digital Business’?
How do you define it? Why should you care? An idea & will to succeed is only the beginning, in reality it is very hard to master it. What are the roadblocks preventing companies – especially those with existing culture, tech stack & organisations – from operating fast, innovative, cost effective & customer focused? In this session we will provide actionable advice covering all of the above-mentioned challenges.
From early movers to mainstream companies lately, there is evidence that real digital programs/
projects fail because of a combination of 3 key reasons:

1. Culture: Changing an established culture is hard and takes time
2. Organisation: How can an organisation „operate digital“?
3. Skills: Don‘t think that you can hire your way out of the skills shortage … everybody is hiring.

Mastering these obstacles will pay dividends.