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'Shaping Transformative Experiences' – opportunities and how the pandemic has been a catalyst

Leaders of innovation, business and tech are experiencing an unprecedented demand to accelerate the pace of digital transformation. From board rooms to kindergarten classrooms, the unexpected upheaval triggered by the onset of the pandemic saw organizations make drastic changes. In this talk, Layla will share how we can learn from our transformations of past industrial revolutions, how shifts in human behavior help inform opportunities and how we can best consider interventions and take action.

Target Audience: Strategists, Product Owners, Designers, Technologists, Developers, Architects, Managers, - everyone
Prerequisites: None
Level: Advanced

Extended Abstract
Leaders of innovation, business and tech are experiencing an unprecedented demand to accelerate the pace of digital transformation. From board rooms to kindergarten classrooms, the unexpected upheaval triggered by the onset of the pandemic saw organizations make drastic changes. What for some was previously believed to be a process anticipating to take years, or met with resistance or incremental change, happened in months, weeks or even days.

We now have the amazing opportunity to shape our future rather than to react to it. Pandemic affects and evolving needs are converging to drive development towards innovative solutions. We need to build new capabilities towards helping organizations adopt new skills and shape new products and solutions – and simultaneously, we need to make different choices about where to focus efforts and initiatives. While no one can predict future moments of opportunity, or how technology will impact our lives on the short and long term, with certainty, we know opportunities will continue to come.

In this talk, Layla will share how we can learn from our transformations of past industrial revolutions, how shifts in human behavior help inform opportunities and how we can best consider interventions and take action.

Layla is a partner leading Prophet’s Experience + Innovation Practice in EMEA where she shapes signature experiences that connect people with the brands they love.
Born in Germany and equally at home in New York, Layla has 25+ years of defining, designing and launching innovative products and solutions in markets across US, Europe, Middle East and China. Guided by a human centered design approach, she draws inspiration from working with people who are optimistic, take license and enjoy elevating our experiences.
Layla’s multi-disciplinary teams have designed beautiful and complex systems of service and product for connected car, future mobility, IoT (consumer and industry), telecommunication, learning and future cities for clients such as BMW, Volkswagen, IKEA, China UnionPay, Deutsche Telekom, AT&T, o2 Telefonica, Saudi Telekom, Samsung, Siemens, General Electric, the 9/11 Memorial Museum, and other leading brands. She has spoken recently on these topics at the Business Design Talks Gdynia, InnoTrans Berlin (on the future of mobility), Technical University Munich, University of St. Gallen, Lucerne University
Layla Keramat
17:00 - 18:00
Vortrag: Mi 5.4

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